Manager, Economist, Ad Measurements and Revenue Operations
Job Description
Create a healthier, brighter future for pets, pet parents and people!
If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.
Our core values capture that spirit as we work to improve lives by doing what's right for pets, people and our planet.
- We love all pets like our own
- We're the future of the pet industry
- We're here to improve lives
- We drive outstanding results together
- We're welcome as we are
Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. We are 29,000 strong and operate 1,500+ pet care centers in the U.S., Mexico and Puerto Rico, including 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. We're focused on purpose-driven work, and strongly believe what's good for pets, people and our planet is good for Petco.
About Spot Media:
Spot Media is Petco's growing retail media division, uniquely positioned at the intersection of pet care and innovation. We deliver data-driven media solutions across offsite, onsite, CRM, and in-store channels to create compelling, cohesive campaigns that drive revenue and enhance the customer experience.
Position Summary:
We are seeking a highly skilled and experienced Manager, Economist, Ad Measurements and Revenue Operations to lead the development and execution of yield management strategies, optimizing revenue across all media channels. This role is integral to financial tracking, forecasting, pacing, and pricing strategies to maximize campaign performance and align with Petco's revenue goals. The ideal candidate will bring an MBA, a background in Economics, Data Science, and expertise in advanced analytics, pricing strategies, and machine learning techniques to enhance vendor ROAS and drive actionable insights.
Key Responsibilities:
Revenue Optimization & Forecasting:
- Lead the creation and maintenance of accurate ad demand forecasts across Petco's advertising channels, including Offsite, CRM, PCCs, Petco.com, and the Petco App.
- Inform dynamic pricing and inventory decisions based on forecasts and data-driven insights.
- Collaborate with Account Management, Ad Ops, and Campaign Management teams to ensure consistent reporting and track actuals against financial targets.
Yield Strategy & Inventory Management:
- Develop and execute yield management strategies that maximize revenue and profitability through inventory forecasting, optimization, and data analysis.
- Establish risk mitigation plans for campaign under-delivery, collaborating closely with Ad Ops and Campaign Management teams.
- Monitor and optimize ad inventory, ensuring efficient utilization and minimizing unsold impressions.
Data Analysis & Pricing Strategy:
- Design and implement data-driven pricing strategies for ad types and placements, considering factors like audience targeting, traffic forecasts, and market demand.
- Analyze historical and real-time campaign data to identify trends and actionable recommendations, enhancing revenue performance and vendor satisfaction.
- Define and track KPIs for revenue, yield, and pricing; regularly report findings to leadership and recommend strategic adjustments.
Advanced Analytics & Machine Learning Implementation:
- Leverage machine learning techniques (e.g., causal inference, predictive modeling) to develop scalable measurement and optimization solutions.
- Design, analyze, and implement models that provide unique insights into revenue-driving behaviors and campaign efficiency.
- Collaborate with other data scientists and engineers to innovate on advanced ad measurement solutions that leverage Generative AI, NLP, and other emerging technologies.
Collaboration & Product Alignment:
- Act as a key advisor to cross-functional teams, including Account Management, Sales, and Ad Ops, to optimize campaign pacing, performance, and vendor ROAS.
- Collaborate with business and product teams to integrate new ad features, capabilities, and future launches into yield management strategies.
- Stay informed about industry trends, competitive pricing strategies, and emerging technologies to guide strategic adjustments.
Key Qualifications:
- MBA or advanced degree in Data Science, Economics, Finance, or a business-related field.
- 5+ years of experience in yield management, revenue management, or data-driven pricing strategy, preferably within advertising or media industries.
- Proficiency in advanced data analysis tools and machine learning frameworks (e.g., Python, R, TensorFlow, scikit-learn, or Spark).
- Proven ability to analyze complex datasets, with a strategic mindset and expertise in revenue optimization, yield management, and pricing strategies.
- Experience with advanced modeling techniques and machine learning applications in business contexts.
- Strong communication skills with the ability to collaborate effectively across business and technical teams.
- Experience with large-scale distributed systems, such as Hadoop or Spark, is a plus.
- Demonstrated ability to manage projects and priorities in a fast-paced environment, balancing multiple initiatives effectively.
#LI-RF1
Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
Petco Animal Supplies, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.
The pay ranges outlined below are presented in accordance with state-specific regulations. These ranges may differ in other areas and could be subject to variation based on regulatory minimum wage requirements. Actual pay rates will depend on factors such as position, location, level of experience, and applicable state or local minimum wage laws. If the regulatory minimum wage exceeds the minimum indicated in the pay range below, the regulatory minimum wage will be the minimum rate applied.
$119,300.00 - $178,900.00/ year
For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO -see https://careers.petco.com/us/en/key-benefits
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